Tips on How to Get more Pinterest Traffic to your Blog

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Tips on How to Get more Pinterest Traffic to your Blog

Many small company owners and bloggers tend to neglect Pinterest as a marketing medium. Often, this is due to the misperception that the platform is solely utilized for searching for recipes and home decor inspiration.

Some of the most popular blog niches are fitness and DIY; finance; parenting; technology; relationships; and programming.

Other “masculine” firms, such as Harley Davidson, Art of Manliness, Lowe’s, and Dollar Shave Club, are also use Pinterest as a tool for promotion.

My fitness site, 7Sigma Physiques, receives roughly 61% of its traffic from Pinterest.

Traffic from Pinterest

In the event that you’ve already launched a blog, you’re probably aware of the difficulties in gaining visitors to your site, especially if you don’t have the funds to run paid advertising campaigns.

Pinterest is a great tool for bloggers, and we’ll cover seven ways to use it to attract more visitors to your blog.

Why is Pinterest so effective in driving visitors to blogs?

The following are just a handful of the many benefits that bloggers and other small business owners can derive from using Pinterest:

  • In other words, it’s an internet search engine. It’s common knowledge that Pinterest isn’t only a social networking platform, but a search engine. This implies that, unlike on social media networks like Facebook and Instagram, your content will be available for years after it has been published.
  • In terms of rankings, it’s easier to get there. Pinterest’s algorithm isn’t as sophisticated as Google’s, thus ranking for popular keywords is a lot quicker and easier on Pinterest.
  • Affluent consumers make up the bulk of the target market. According to Statista, 27% of persons who use Pinterest make $30,001-$74,999 annually, while 41% earn $75,000 or more.

People are eager to make purchases. According to Statista, 47% of Pinterest users make purchasing decisions on the platform, outpacing Facebook’s 15% and Instagram’s 11%.

Tips for boosting your blog’s traffic via Pinterest

As we’ve established how Pinterest might assist your business, let’s look at seven specific ways to increase traffic from Pinterest to your blog. 

  1. Do some keyword research on Pinterest

The term “keyword research” should be familiar to anyone who has studied the fundamentals of Google SEO.

Keyword research, if you haven’t heard of it, is the practice of identifying popular search terms and strategically incorporating them into your content in order to boost its ranking on search results.

Fortunately, keyword research for Pinterest is a lot easier than for Google. Here are three methods for finding keywords relevant to your niche:

  1. The search bar on Pinterest

As soon as you begin typing a search term that is relevant to your blog’s niche, Pinterest will automatically suggest related keywords.

These suggestions are based on popular Pinterest searches by thousands of people.

Pinterest search

When I enter “weight loss” into the search bar, the following results appear, as shown in the image above:

  • Weight-loss-oriented diet and exercise regime
  • There are many “weight loss” plans out there.
  • Smoothies that claim to help you lose weight
  • before and after “weight loss”
  1. Go to Pinterest and look around.

Use Pinterest’s explore page to see what kind of content is being shared in your niche.

Explore Pinterest

A variety of information is displayed when you click on a particular subject on Pinterest, including featured articles, popular searches, and pins.

In addition to seeing what’s popular, you can also see what keywords your competitors are focusing on with this method.

  1. Pinterest Ads

Once you’ve logged into your Pinterest account, go to Ads > Create an ad and search for keywords.

If you have any doubts about this, don’t be. We’re only interested in seeing more relevant search terms.

Click New ad group in the left column, then select any strategy (it doesn’t matter) and finally click Create. Using the drop-down menu, select the option to “Add Keywords.”

Enter a keyword in the right-hand column for your blog’s subject matter. With the help of Pinterest, you’ll be able to see the monthly searches for related keywords.

With over 5 million monthly searches, these are the most popular keywords on Pinterest.

These are the best keywords to use for Pinterest Ads campaigns if you’re running them. If you need help analyzing the performance of your organic and paid Pinterest campaigns, check out this Pinterest analytics guide.

Tracking your Pinterest keywords

As soon as you’ve identified a few potential keywords, jot them down somewhere you’ll remember them for future content creation and Pinterest account optimization.

You are free to work with whatever tools you prefer. Anything goes, for example:

Project management software such as Trello

  • Notepads
  • Word
  • Google’s spreadsheet application, Google Docs Excel.

Excel spreadsheets are one of my favorite ways to keep track of keyword phrases.

  1. Make sure your pin titles and descriptions contain relevant keywords.

Once you’ve jotted down a few key terms related to your niche, it’s time to start crafting your Pin titles and descriptions.

To get the most out of your Pins, you should:

  • Pin titles and descriptions should include the primary keyword.
  • Add the main keyword on your Pin image (Pinterest reads text placed on images) (Pinterest reads text placed on images).
  • In the description of your Pin, include additional relevant keywords.
  • At the very end of your description, add 2-5 relevant hashtags.
  1. Use related keywords in your Board titles and descriptions

Users can search specifically for Boards to follow on Pinterest, so it’s critical that you include relevant keywords in your Board titles and descriptions to ensure that your boards are found.

When it comes to optimizing Boards, the same rules that we discussed above for optimizing Pins apply. The only difference is that you don’t really need to include hashtags (in fact, some people would argue that you don’t even need to include them on Pins anymore).

  1. Match the title of your blog post

Pinterest is becoming more and more similar to Google in its functionality. After that, the platform scans your blog post to determine how closely it corresponds to the Pin that is linking to it.

Pin cohesion is a term used by Pinterest engineers to describe the process of making sure that your Pins match the content that they are linking to.

Pinterest wants to make sure that the web page associated with a Pin matches the semantics of the Pin. Example: If you publish a Pin with the title “Green Throw Pillow” and pin it to the “Living Room Décor” board, Pinterest might expect to see a link leading to a retail site that sells home décor items.

  1. Inspire curiosity with your Pins

Curiosity-inspiring Pin titles and images are one of the most effective ways to ensure that people visit your blog and continue their reading there.

In addition to being used for Pins, this technique can be used for other things such as email subject lines and blog post titles.

Because it’s pretty obvious that donuts are high in calories, if you wrote an article titled “Foods to Avoid for Weight Loss” and used an image of a donut on your Pin, you wouldn’t get many people to click through to read it.

A better image to use would be something like yoghurt, which is typically considered healthy but contains a high number of added sugars in its most popular varieties.

Additionally, using a title such as “Healthy foods that cause you to gain weight” would pique people’s interest.

  1. Make your Pins stand out

Using bright colours to draw attention to your Pins is the most common piece of advice you’ll receive when it comes to making your Pins more noticeable.

Colors that are more attention-grabbing, while true, are not always the best choice for a social media platform such as Pinterest.

If everyone uses bright colours on their Pins, no one will stand out, and that is the reason for this rule.

A better technique is to take inspiration from the Pin designs of bloggers in your niche and come up with something unique.

When working in the fitness niche, for example, and you see that everyone else is using bright colours, you can use earth tone colour combinations to make yourself stand out.

If, on the other hand, you notice that everyone is using earth tone colours, you might want to consider using something more vibrant.

  1. Apply for Rich Pins

Rich Pins are Pins that automatically download information from your website and display it on your Pins. Users will be able to easily see additional information about your article when they zoom in, which will increase the click-through rate.

Rich pin

Every time you make a change to your blog post, Rich Pins will sync the information from your blog post as well.

In the case of a blog post titled “The best roller skates for teens in 2021,” and you decide to update that list the following year and change the title to “… in 2022,” Rich Pins will automatically update all of your Pins linking to that blog post with the updated title.

Types of Rich Pins

Rich Pins come in four distinct varieties:

  • Article Rich Pins. Meta description and author of the post can be viewed here.
  • Recipe Rich Pins. These include the name of the dish, the serving size, the cooking time, and the ingredients.
  • Product Rich Pins. Product Rich Pins that link to product pages will display the most up-to-date pricing and availability information.
  • App Rich Pins. Users can download your app without ever leaving Pinterest by clicking on these Pins, which display an install button.

Rich Pins: How to Get Them?

In order to be considered for Rich Pins, you must include certain metadata on your website. This can be accomplished either manually or through the use of a plugin.

This can be a difficult process to complete manually, so I’ll walk you through the process of accomplishing it with two different plugins, one of which you may already have installed on your blog.

  1. Using Open Graph and Twitter Card Tags to add metadata.

Simply log into your WordPress dashboard, install the Open Graph and Twitter Card Tags plugin, and activate it. There are no settings that need to be changed at all.

Isn’t it simple?

  1. Adding metadata using Yoast SEO

Yoast SEO is one of the most widely used search engine optimization plugins available, and chances are you’re already using it.

It’s as simple as logging into your WordPress dashboard > SEO > Social > clicking the “Facebook” tab and enabling “Add Open Graph meta data.” If you’re using Yoast SEO, all you have to do is log into your WordPress dashboard > SEO > Social > click the “Facebook” tab and enable “Add Open Graph meta data.” Make sure to save your changes.

If you’re using a caching plugin and you’ve enabled Open Graph with one of these methods, you’ll want to clear your cache after you’ve finished.

Using the Rich Pin Validator on Pinterest, copy the URL of any of your blog posts and paste it into the “Enter a valid URL” field before clicking “Validate.”

Yoast SEO

That’s all there is to it. You’ll receive a message stating that your Rich Pins have been approved on Pinterest if Pinterest was able to locate your metadata during the search process.

Best practices for Pinterest

Here are a few examples of Pinterest best practices to get you started:

  • Pin anywhere between 1 and 5 pins per day. Though previously beneficial, Pinterest has made several changes to their algorithms and is now focusing more on high-quality and fresh content than it was previously.
  • Make an effort not to pin the same pin to the same board more than twice. This may be considered “duplicate content,” and your account may be suspended as a result.
  • Make use of a scheduler. By automating the pinning process, a scheduling tool can help you save time and be more productive.
  • Always pin your Pins to the most relevant Board first, and then to the rest of the boards. Consider the following example: if you have a Pin about women’s weight loss and you have a Board titled “Weight Loss,” you should pin it to that board rather than another titled “Fitness.”
  • Improve the performance of your website. Improved website performance will help you lower your bounce rate, increase your conversions, and keep your visitors satisfied. This is extremely important because the vast majority of your Pinterest traffic will come from mobile devices, which may not always have the best internet connection available.

Using Supermetrics to track Pinterest results

The ability to track and analyze the results of your Pinterest strategy is critical to your success on the platform.

In fact, measuring performance is critical for every aspect of growing your blog, whether it’s tracking the effectiveness of your email marketing campaigns, your engagement rate, or the number of guest posts you’re hosting.

Unless you keep track of your results, you will not be able to determine what is working and what is not working.

Basically, you can’t improve something if you don’t know what you’re measuring.

It is simple to export data from your Pinterest account to Google Sheets, Excel, and Google Data Studio using Supermetrics. You can then analyze the data to determine what type of content is performing the best.

This will allow you to take a more in-depth look at your strategy and make any adjustments that are necessary.

With the new Pinterest connectors from Supermetrics, you can quickly and easily:

  • You can use Google Sheets, Google Data Studio, and Excel for reporting on both paid and organic data from Pinterest.
  • Find out which Pins get the most attention.
  • The number of people following you grows over time.
  • Create an ecommerce marketing funnel that connects your Shopify revenue data with your Pinterest Ads performance metrics.
  • Organize all of your Pinterest Ads data into a single dashboard or report.
  • And there’s still more to come!

Final thoughts

That’s all there is to it! In order to generate a significant amount of traffic for your blog without spending money on advertisements, the following tips will be extremely beneficial to you as you begin your journey.

Even if you are currently relying on another source of traffic, such as Google, it is always a good idea to diversify your sources of traffic.

Do you agree that we shouldn’t be putting all of our eggs in a single basket?

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